Gaming CEO Runs Corporate Strategy by ChatGPT
Krafton, the South Korean publisher behind the Subnautica franchise, fired Ted Gill CEO of its subsidiary Unknown Worlds Entertainment, along with co-founders Charlie Cleveland and Max McGuire last year, months before Subnautica 2 was set to launch. The timing was not coincidental. Per the lawsuit filed by the ousted executives, Krafton stood to pay the Unknown Worlds team a $250 million earnout bonus tied to the game's early access launch and sales performance, and a successful August 2025 release would have triggered it. (Source: Fortune)
What elevated this from a routine corporate dispute into something else entirely: Delaware's Court of Chancery Vice Chancellor Lori Will found that Krafton CEO Changhan Kim had "consulted an artificial intelligence chatbot to contrive a corporate takeover strategy," having grown concerned he'd agreed to a "pushover" contract.
ChatGPT advised Kim to form an internal task force, renegotiate or force a studio takeover, lock down Steam and console publishing rights, frame the conflict as being about fan trust rather than money, and systematically log all communications for legal defense. Kim followed the playbook, which the judge then read. (Source: 404 Media)
Vice Chancellor Will declared the terminations "ineffective," ordered Gill reinstated as CEO of Unknown Worlds with full operational authority, directed Krafton to restore his access to the Steam platform, and gave the co-founders an extended window through September 15, 2026 to earn the bonus.
Krafton's own lawyers, per reporting, had advised against this approach. Kim went with ChatGPT instead. (Source: GameSpot)

